Talk about an attention snatcher, the job of an AD!!! I've seen building size advertisements in California, but this weird. It's just crazy what people think about these days! I wouldn't necessary say that this is an ugly building, but I wouldn't say it's a pretty one either, but I can surely say that it pretty darn interesting. Not everything that catches your eyes and attention has to be beautiful or out right ugly! It can just be different and bizarre compared to the normal perception of a typical idea. It's a brilliant way to cover the facade of a building. I like this building though I have no opinion on how it looks. The point of the idea is the building should be more then what is typically expected. This is evidence of thinking outside the box and out of the norm! Although it is very much cluttered, it is very interesting at the same time. It's not only a building, but a gigantic billboard!
